Looking To Sunday® began in May of 2008 as a short weekly email sent to parishioners of Our Lady of Czestochowa Roman Catholic Church in Jersey City, NJ where Father Tom Iwanowski was serving as pastor. It had a short reflection on the coming readings for Sunday and information about what would be taking place in the parish during the coming week. It was sent to some 250 email addresses.
When his time as pastor came to an end in June of 2009, Father Iwanowski was granted a one year sabbatical. He decided to continue writing Looking To Sunday but now its focus would only be on the Gospel reading for the coming Sunday. This would give Looking To Sunday the potential of acquiring a wider audience.
Gradually the number of subscribers increased. This increase was due to subscribers telling others of this free service and also to Father Iwanowski informing those who attended his workshops and talks about this weekly email. Currently Looking to Sunday is sent to more than 3,000 subscribers.
In its first months, Looking To Sunday was sent out through a free email service provider. We quickly learned this was not the best way to send out this digital publication, especially as the number of subscribers increased. Looking To Sunday is now sent out through Constant Contact®, an email marketing firm. This allows us to better manage contacts, enhance the design of the emails, and track readership.
In the beginning Looking To Sunday included only text. Photographs were added within the first year. The photos are chosen to enhance the message of the text and to capture the attention of the reader. The photographs are generally selected from iStock®, a fee based online photo provider.
Soon after the emails started to be sent out, Looking To Sunday established its presence on the web. LookingToSunday.com not only contains the current edition of Looking To Sunday, it also contains an archive of past emails and audio files of Sunday homilies based on the reflections found in Looking To Sunday. The website is hosted by CLOVER® which provides the template and other services and features associated with the site.
In early 2011, the name, Looking To Sunday®, was granted official trademark registration by the U.S. Patent and Trademark Office.
Looking To Sunday has grown during the past years. In the future, with the Lord’s continuing help, we hope to expand the presence of Looking To Sunday in the digital and social media world. We also are exploring the possibility of publishing a book of spiritual reflections based on the material found in Looking to Sunday.
We thank you for your interest in Looking to Sunday and we sincerely hope the weekly reflections are helping you to grow in your appreciation of God’s word. A word given us each Sunday so that little by little, Sunday by Sunday, we may become those faithful and loving Christians that Jesus calls us to be!